Promote Your Business by Giving Away Free T-Shirts

In today’s fast paced environment, every business is experimenting with the latest social media techniques to help them promote their brand. However, sometimes an old-school approach can be extremely successful. Passing out custom T-shirts that display your logo or other business-related message can be a wonderful way to garner new clients.

Decide on a Design

Before you place your bulk T-shirt order, we suggest you decide on some of the specifics—most importantly, your design. You can use your business logo; however, if you are a relatively new business with a logo that does not clearly communicate the service or product you are promoting, you may find that other options are more effective. Possibly a witty phrase on the front with the business name on the back would be a good choice for a kitschy new shop. Details should be directed toward the target audience.

Information is Effective Advertising

Eye-catching design is important, but you also need to be informative. If someone sees your T-shirt, you want them to be able to reach out to you if they are interested in your product or service. Therefore, the screen printing should incorporate a phone number or web address into the design. We also suggest making sure it can be easily read. In other words, if you have hot pink lettering on a red T-shirt, it will definitely catch people’s attention, but what good will it do if they have no idea how to access any information?

Select a High-Quality Garment

Remember, when you select the T-shirts that you are going to distribute—whether consciously or sub-consciously—potential clients will associate the quality of the garment with the quality of your business. That is why we recommend choosing the highest-quality T-shirt you can afford for the screen printing project. Furthermore, if you choose cheaply made T-shirts, they may shrink extensively—ending up in the bottom of a drawer instead of being the walking billboards they were designed to be.

Distribution is Key

No matter how well you design your T-shirts, they will not serve the purpose of furthering your brand if the right people do not see them. Therefore, we suggest you distribute them to current customers who will wear them with pride amongst potential customers. For instance, if you offer a free T-shirt with a purchase of a certain amount, you will be distributing to an audience that will be able to tell others something about your business. Satisfied customers are, after all, your greatest resource for referrals.

Miscellaneous Tips

• Make sure you order a correct assortment of sizes for your clientele
• Keep your design simple—if it is too complicated, your message may get lost
• Order enough—you do not want to end up with disappointed customers
• Advertise the giveaway ahead of time to get the most mileage out of it
• Consider making it an annual event—possibly in the spring when everyone cannot wait to wear T-shirts as the weather warms up
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No matter what type of business you have, high-quality, screen-printed T-shirts are a great way to promote your brand without breaking the bank!

Contact us today: http://www.youhaveanimage.com/screen-printing/