First, we must consider whether or not the design of your logo is conducive to embroidery. There are a couple of things to consider.
Size of Lettering
In order to make sure the words of your logo are legible,
you need to make sure they can be printed at a minimum of one quarter inch
high. If that would make your logo too
large, you may want to reconsider the design, or your choice to embroider.
Empty Space
Too much extra space in your logo just adds unnecessary time
to the embroidery process. It’s best if
your logo has a simple and elegant design directly around the lettering.
Complexity and Size
The more complex you logo, the more stitches it takes to
create it. The more stitches it takes,
the more expensive it will be. The other
thing to consider is the size of the logo.
A logo that is too big will look bulky and more like a stiff patch on
your shirts or bags. This makes it look
less classy and cheesier.
Now that you’ve determined whether or not embroidery is the
right path for your logo, you can now consider the means with which you would
like your logo embroidered onto your apparel.
There are two main methods that you should consider: patches and direct
embroidery. Both are viable options and
both have pros and cons.
Patches are
individual swatches of thick fabric that have been embroidered with your
logo. This is usually the cheaper way to
go since the manufacturer can easily make them in bulk. Also, they don’t need to consider whether or
not the fabric will hold and there is no special digitizing for different
articles of clothing based on color and density.
Patches are usually easy to attach to an article of clothing
as they can be manufactured with a peel-off sticky back or an iron-on substance
that is heat activated. You can also get
them with Velcro or have them sewn onto the clothing. Either way, patches are an inexpensive way to
get your logo onto a large quantity of clothing with relative ease.
Direct embroidery is
when the logo is stitched directly onto the fabric of the clothing. This method is extremely popular among
service industries like hotels and restaurants.
This method looks a little classier than patches, but the cost is much
higher because of digitizing and time.
Digitizing is the process where the design is translated into a language
that the embroidery machine can understand.
It’s more complex than just scanning it into a computer. It needs to be translated into specific
directions that the machine will understand.
This process is usually paid for by way of a set-up fee.
The time and labor it takes to create your order will also
factor into the price. However, if you
have the money to spend on it, direct embroidery is definitely a nice option
for all of your business apparel. It
does have an advantage over the patch in that you can directly embroider onto
all kinds of fabric. Patches, on the
other hand, tend to not work as well on finer fabrics.
Whatever method you choose, embroidery is a wonderful and
affordable to increase the visibility of your logo and therefore your
business. Design your logo to be
conducive to every medium (internet, business cards, flyers, embroidery) and
then decide which embroidery method is right for you.
If you're in need of embroidery, Advanced Impressions is your trusted source in
Colorado Springs and the Front Range. Give us a call today!
Advanced Impressions
4680 Edison Avenue, Suite J
Colorado Springs, CO 80915
(719) 637-2513
www.youhaveanimage.com
4680 Edison Avenue, Suite J
Colorado Springs, CO 80915
(719) 637-2513
www.youhaveanimage.com
