In today’s fast paced environment, every
business is experimenting with the latest social media techniques to help them
promote their brand. However, sometimes an old-school approach can be extremely
successful. Passing out custom T-shirts that display your logo or other
business-related message can be a wonderful way to garner new clients.
Decide
on a Design
Before you place your bulk T-shirt order, we
suggest you decide on some of the specifics—most importantly, your design. You
can use your business logo; however, if you are a relatively new business with
a logo that does not clearly communicate the service or product you are
promoting, you may find that other options are more effective. Possibly a witty
phrase on the front with the business name on the back would be a good choice
for a kitschy new shop. Details should be directed toward the target audience.
Information
is Effective Advertising
Eye-catching design is important, but you also
need to be informative. If someone sees your T-shirt, you want them to be able
to reach out to you if they are interested in your product or service.
Therefore, the screen printing should incorporate a phone number or web address
into the design. We also suggest making sure it can be easily read. In other
words, if you have hot pink lettering on a red T-shirt, it will definitely
catch people’s attention, but what good will it do if they have no idea how to
access any information?
Select
a High-Quality Garment
Remember, when you select the T-shirts that you
are going to distribute—whether consciously or sub-consciously—potential
clients will associate the quality of the garment with the quality of your
business. That is why we recommend choosing the highest-quality T-shirt you can
afford for the screen printing project. Furthermore, if you choose cheaply made
T-shirts, they may shrink extensively—ending up in the bottom of a drawer
instead of being the walking billboards they were designed to be.
Distribution
is Key
No matter how well you design your T-shirts,
they will not serve the purpose of furthering your brand if the right people do
not see them. Therefore, we suggest you distribute them to current customers
who will wear them with pride amongst potential customers. For instance, if you
offer a free T-shirt with a purchase of a certain amount, you will be
distributing to an audience that will be able to tell others something about
your business. Satisfied customers are, after all, your greatest resource for
referrals.
Miscellaneous
Tips
- Make
sure you order a correct assortment of sizes for your clientele
- Keep
your design simple—if it is too complicated, your message may get lost
- Order
enough—you do not want to end up with disappointed customers
- Advertise
the giveaway ahead of time to get the most mileage out of it
- Consider
making it an annual event—possibly in the spring when everyone cannot wait
to wear T-shirts as the weather warms up
-
No matter what type of business you have,
high-quality, screen-printed T-shirts are a great way to promote your brand
without breaking the bank!
Contact us today: http://www.youhaveanimage.com/screen-printing/
