So you’ve decided to use a banner to advertise your
business, upcoming event, or special promotion. It’s a great idea! An
eye-catching, cleanly designed banner with an easy and clear message will do
wonders for your business.
Banners are a decent investment, and not just because
of their expense. They have both positive and negative advertisement potential.
The wrong banner can do just as much damage as the right banner can help.
So where do you start?!
At the beginning, of course! Picking the right
banner material for your needs is the crucial first step. You can have the most
genius banner design, but if the material curls up on your windy street, fades
in the sun, or takes up all your store space it won’t do you any good. Below
are the top three most common banner materials. You can use this list to get
started on picking the best material for your banner.
·
Vinyl
is
the most commonly used banner material, especially for large outdoor banners. It
is a high-quality, flexible scrim material that allows for the use of vibrant
colors that won’t fade in the sun or rain. Vinyl gives you excellent
image-quality and is fire-retardant according to the NFPA701 code. It is also
tear and curling resistant. Vinyl is easy to hang because it is lightweight and
features metal grommets every two feet and on each corner.
·
Matte
Vinyl is similar to regular vinyl, in that it has a smooth
service that gives you crystal clear images and bright colors, is flame
retardant to NFPA701 code, and is super lightweight for easy hanging. Unlike
regular vinyl, however, the matte finish is more suited to indoor banners such
as promotional signs and formal event banners. The matte finish reduces glare
caused by fluorescent bulbs and camera flashes so your message will be clear
and easy to read.
·
Flex
Banner is a banner material most commonly used for
retractable or double-sided banners. It’s ultra-smooth and flexible, made from
scrimless and matted PET. It has
lay-flat technology that will prevent it from curling even if it’s been rolled
away all night long. Flex banner is made from completely recyclable material
for all you green business owners.
A great banner can do wonders for you business’s
advertising, and a great banner starts with great banner materials. Use this
list of the top three banner materials to get you started on your way to banner
heaven.
Advanced Impressions
